We know that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This Privacy Notice describes how ARM TAG Seller Services Private Limited collect and process your personal information through ARM TAG websites, devices, products, services, online marketplace and applications that reference this Privacy Policy.
By using ARM TAG Services you agree to our use of your personal information (including sensitive personal information) in accordance with this Privacy Policy, as may be amended from time to time by us at our discretion. You also agree and consent to us collecting, storing, processing, transferring, and sharing your personal information (including sensitive personal information) with third parties or service providers for the purposes set out in this Privacy Policy.
What Personal Information About Customers Does ARMTAG Collect?
We collect your personal information in order to provide and continually improve our products and services.
Here are the types of personal information we collect:
Information You Give Us: We receive and store any information you provide in relation to ARMTAG Services. You can choose not to provide certain information, but then you might not be able to take advantage of many of our ARMTAG Services.
For What Purposes Does Armtag Use Your Personal Information?
We use your personal information to operate, provide, develop, and improve the products and services that we offer our customers. These purposes include:
- Purchase and delivery of products and services. We use your personal information to take and fulfill orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.
- Provide, troubleshoot, and improve Armtag Services. We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the ARMTAG Services.
- Recommendations and personalization. We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with ARMTAG Services.
- Provide voice, image and camera services. When you use our voice, image and camera services, we use your voice input, images, videos, and other personal information to respond to your requests, provide the requested service to you, and improve our services.
- Comply with legal obligations. In certain cases, we collect and use your personal information to comply with laws. For instance, we collect from sellers information regarding place of establishment and bank account information for identity verification and other purposes.
- Communicate with you. We use your personal information to communicate with you in relation to ARMTAG Services via different channels (e.g., by phone, e-mail, chat).
- Advertising. We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that personally identifies you to display interest-based ads.
- Fraud Prevention and Credit Risks. We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers, ARMTAG, and others. We may also use scoring methods to assess and manage credit risks.
What About Cookies and Other Identifiers?
We use cookies, pixels, and other technologies (collectively, “cookies”) to recognize your browser or device, learn more about your interests, and provide you with essential features and services and for additional purposes, including:
- Recognizing you when you sign-in to use our services. This allows us to provide you with product recommendations, display personalized content, recognize you as a Prime member, enable you to use 1-Click purchasing, and provide other customized features and services.
- Keeping track of your specified preferences. This allows us to honour your preferences, such as whether or not you would like to see interest-based ads.
- Keeping track of items stored in your shopping basket.
- Conducting research and diagnostics to improve ARMTAG’s content, products, and services.
- Preventing fraudulent activity.
- Improving security.
- Delivering content, including ads, relevant to your interests on ARMTAG sites and third-party sites.
- Reporting. This allows us to measure and analyse the performance of our services.
ARMTAG’s cookies allow you to take advantage of some of ARMTAG’s essential features. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use any ARMTAG products and services that require you to sign in.
Approved third parties may also set cookies when you interact with ARMTAG services. Third parties include search engines, providers of measurement and analytics services, social media networks, and advertising companies. Third parties use cookies in the process of delivering content, including ads relevant to your interests, to measure the effectiveness of their ads, and to perform services on behalf of ARMTAG.
You can manage browser cookies through your browser settings. The ‘Help’ feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, how to block cookies, and when cookies will expire. If you block all cookies on your browser, neither we nor third parties will transfer cookies to your browser. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some features and services may not work.
Does ARMTAG Share Your Personal Information?
Information about our customers is an important part of our business and we are not in the business of selling our customers’ personal information to others. We share customers’ personal information only as described below.
- Transactions involving Third Parties: We make available to you services, products, applications, or skills provided by third parties for use on or through ARMTAG Services.
- Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders for products or services, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analysing data, providing marketing assistance, providing search results and links (including paid listings and links), processing payments, transmitting content, scoring, assessing and managing credit risk, and providing customer service. These third-party service providers have access to personal information needed to perform their functions, but may not use it for other purposes. Further, they must process the personal information in accordance with applicable law.
- Business Transfers: As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise).
- Protection of ARMTAG and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property, or safety of ARMTAG, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
Other than as set out above, you will receive notice when personal information about you might be shared with third parties, and you will have an opportunity to choose not to share the information.
How Secure Is Information About Me?
We design our systems with your security and privacy in mind.
- We work to protect the security of your personal information during transmission by using encryption protocols and software.
- We follow the Payment Card Industry Data Security Standard (PCI DSS) when handling payment card data.
- We maintain physical, electronic, and procedural safeguards in connection with the collection, storage, processing, and disclosure of personal customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.
- Our devices offer security features to protect them against unauthorized access and loss of data. You can control these features and configure them based on your needs.
- It is important for you to protect against unauthorized access to your password and to your computers, devices and applications. Be sure to sign off when finished using a shared computer.
What Information Can I Access?
You can access your information, including your name, address, payment options, profile information, Prime membership, household settings, and purchase history in the “Your Account” section of the website or mobile application. Click here for a list of examples that you can access.
What Choices Do I Have?
- As described above, you can always choose not to provide certain information, but then you might not be able to take advantage of many of the ARMTAG Services.
- You can add or update certain information on pages such as those referenced in What Information Can I Access?. When you update information, we usually keep a copy of the prior version for our records
- The Help feature on most browsers and devices will tell you how to prevent your browser or device from accepting new cookies or other identifiers, how to have the browser notify you when you receive a new cookie or how to block cookies altogether. Because cookies and identifiers allow you to take advantage of some essential features of ARMTAG Services, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use any Services that require you to Sign in.
- If you want to browse our websites without linking the browsing history to your account, you may do so by logging out of your account and blocking cookies on your browser.
Are Children Allowed to Use ARMTAG Services ?
ARMTAG does not sell products for purchase by children. We sell children’s products for purchase by adults. If you are under the age of 18 years, you may use ARMTAG Services only with the involvement of a parent or guardian.
Conditions of Use, Notices , and Revisions
If you choose to use ARMTAG Services, your use and any dispute over privacy is subject to this Notice and our Conditions of Use, including limitations on damages, resolution of disputes, and application of the prevailing law in India. If you have any concern about privacy at ARMTAG, please contact us with a thorough description, and we will try to resolve it. Our business changes constantly, and our Privacy Notice will change also. You should check our websites frequently to see recent changes.
Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.